热收缩标签就是一种采用专用油墨印刷在塑料膜或塑料管上的薄膜标签，在贴标签的过程中，当加热（70℃左右）时，收缩标签便会很快地沿着容器的外轮廓收缩，紧贴在容器表面。
Thermal shrinkage label is a kind of film label printed on plastic film or plastic pipe with special ink. In the labeling process, when heated (about 70 C), the shrinkage label will quickly shrink along the contour of the container and stick to the surface of the container.
这类标签在标签领域算不上新型产品，大致是从20世纪90年代初开始大规模应用的，但它具有能配合商品包装的独特优势，因而在包装市场上深受欢迎。
This kind of label is not a new product in the field of labeling. It has been widely used since the early 1990s. However, it has unique advantages to match commodity packaging, so it is very popular in the packaging market.
收缩膜包装和收缩标签受到人们喜爱的另外一个原因就是其图像具有立体感，给人以丰富的想象空间，吸引了众多顾客和消费者的兴趣，因此也就打开了广阔的市场销路。
Another reason why shrink film packaging and shrink label are popular is that their images have a stereoscopic sense, which gives people a rich imagination space and attracts many customers and consumers'interest, thus opening up a broad market.